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Job Description of a Sports Manager

By Denise Stern ; Updated June 13, 2017
A sports manager wears many hats.

Sports managers lead diverse and active lives and perform valuable jobs, from the youth sports levels to professional athletes. The job description for a sports manager can be simple or complicated, depending on where you're located, your school or sports organization size, and your own goals. Understanding the basic duties of a sports manager may help you decide whether this is a field you'd like to enter.

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A sports manager will spend a lot of time marketing and promoting a single athlete or an entire team. Sports managers work with individual team players or solitary athletes to ensure that players receive the best training, motivation, and competition or career opportunities. The job of sports manager will require you to spend a lot of time at a desk, arranging and coordinating the activities, events or appearances of your athletes while they're competing or traveling from one venue to another.


Knowledge of trends in the sport or activity, and the aptitude to deal with differing attitudes, personalities and goals of team management and players, are also important for the sports manager, who makes sure that his player has ample opportunity to work with his coaches or trainers to prepare for events or competitions. The sports manager may act as a liaison when it comes to misunderstandings or disputes between player and manager or players and organizations. You'll be making appearances at news interviews and drafting venues.


As a sports manager, you'll be responsible for maintaining adequate training schedules for the athlete you represent. You'll make sure you have access to facilities and equipment for both local and distant competitions and help maintain and ensure professional standards and patterns of expected behavior from your athletes at home and away games or events. You'll be responsible for the hiring and training of team support personnel including coaches, trainers and other support personnel such as medical professionals, therapists or training specialists.


As a sports manager, you'll be making deals with owners and players while keeping budget constraints in mind. You'll be responsible for determining the salary or salaries of your athlete or players. You'll make arrangements for traveling costs and budgeting for player injuries.

Team Building

You'll be partially or completely responsible for recruiting and signing on new players for your team, doing your best to create deals that make not only the player or athlete happy, but management or organizational leadership as well. You'll work in conjunction with team coaches and athletic scouts to recruit the most talented players or athletes that you can.

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About the Author

Denise Stern is an experienced freelance writer and editor. She has written professionally for more than seven years. Stern regularly provides content for health-related and elder-care websites and has an associate and specialized business degree in health information management and technology.

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