Finally, Pepsi Is Developing Snacks Just for Women (Wait, What?)

According to PepsiCo CEO Indra Nooyi women are in desperate need of a more female friendly snack, and the company is working on fulfilling their dream.

Are you a woman? Do you like snacks? Well, according to the CEO of PepsiCo, you’re probably far too embarrassed to dig into a bag of cheesy, crunchy chips in fear of looking less appealing to the opposite sex. The solution? Lady snacks! That’s right, chips made specifically with women in mind. (We don’t get it either.)

In an interview with Freakonomics, PepsiCo CEO Indra Nooyi made some pretty bold statements about how people with vaginas snack differently from those with penises. And by bold, we mean … huh?

“Although women would love to crunch crisps loudly, lick their fingers and pour crumbs from the bag into their mouth afterward, they prefer not to do this in public,” she said. “You watch a lot of the young guys eat the chips: They love their Doritos, and they lick their fingers with great glee. And when they reach the bottom of the bag they pour the little broken pieces into their mouth because they don’t want to lose that taste of the flavor and the broken chips in the bottom.”

But not women, no. The female species is ashamed to eat chips like a man. “Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public,” she continued. “And they don’t lick their fingers generously, and they don’t like to pour the little broken pieces and the flavor into their mouth.”

According to Nooyi, it’s not really a male-female issue, but more of a “are there snacks for women that can be designed and packaged differently?” sort of thing.

She maintains that the company is developing groundbreaking “low crunch” snacks offering “the full taste profile” that does not allow “so much of the flavor [to] stick on the fingers.” And don’t worry, they will totally fit in your purse.

It should come as zero surprise that people are steaming mad over all the gender stereotyping that is going down, and women’s campaigners — as well as numerous people on social media — have unleashed fury.

“Companies that perpetuate these tired gender stereotypes will continue to lose out on the single biggest consumer group: women,” a spokesman from the Women’s Equality Party said. “No doubt some male consumers will welcome the chance to have a bigger package. But the idea of shrinking products for women, no doubt for the same price, is as old as the admen making these decisions.”

While PepsiCo has yet to release a statement on “lady snackgate,” we are sort of hoping all of this backlash will urge the company to stick this not-so-brilliant product idea on the shelf and focus on formulating products we really want to see — like avocado-toast Doritos — instead.

Read more: The 14 Healthiest Foods at Fast-Food Restaurants

What Do YOU Think?

Are you surprised that PepsiCo is developing female-friendly snacks? Do you think women snack differently than men? What snack products would you like to see more of?